Over the years we have had the opportunity to read, review and write a significant number of business plans. The plans ranged from being excellent to totally inadequate. But the quality of the plan may not be an accurate indicator of the quality of the business concept. Plans generally fall into one of these four categories:

If it looks like a duck, it's a duck

If it's a good-looking duck, it's still a duck

Now we’ve got something to work with and shape together. By coaching entrepreneurs and management teams with great ideas, we: 1) help them communicate their vision better and 2) make the concept more saleable to a wide range of interested parties such as potential buyers, investors, joint venture candidates, customers and/or key employees.

Our goal is to craft a great plan based upon a great idea. Figuring out how to organize a business plan is pretty straightforward; there are many websites and entrepreneurial/venture organizations that offer ideas and outlines for good business plans. Creating content that makes sense, hangs together and can pass scrutiny from a bunch of seasoned and discerning people picking at it is the real challenge.